Hotel Opal Oasis
Branding and Website Design & Development for a boutique hotel in the middle of nature
Services
Web Design & Development, Copywriting, Graphic Design, SEO, Marketing Strategy, Creative Direction, Visual Identity, Art Direction
Opal Oasis Hotel, a luxurious boutique hotel nestled amidst breathtaking natural surroundings, sought to elevate its online presence and improve user experience through modern branding and website redesign. The primary goals were to enhance the visual appeal of the brand, implement seamless booking functionality, and boost search engine visibility to drive organic traffic.
We developed a new brand identity that resonated with Opal Oasis Hotel’s tranquil ambiance and natural surroundings. Designed a fresh logo and elements incorporating organic motifs, reflecting the hotel’s serene environment. Updated brand colours and font family to evoke a sense of luxury and harmony.
62%
Increased Organic Traffic
45%
Booking through website
Increased traffic and conversions
Through strategic SEO optimisations, Opal Oasis Hotel experienced a significant increase in organic traffic. And the integration of seamless booking functionality directly into the website streamlined the reservation process, leading to a notable increase in direct bookings.
